Tag: branding

Business

SNART14 – STEPS TO OPEN A BUSINESS IN UAE
The United Arab Emirates (UAE) remains one of the most attractive places for entrepreneurs and investors. With its pro-business laws, free zones, strategic location, and 100% foreign ownership in many sectors, it provides many advantages. However, starting a business in the UAE still requires understanding legal, regulatory, and administrative steps. This article outlines the key steps needed to follow to establish a business in the UAE, whether on the mainland or in a free zone. Key Steps to Establish a Business …
Intellectual Property

SNART12 – INTELLECTUAL PROPERTY: SAFEGUARDING BRAND & CONTENT
A company’s brand is more than a logo or name, its identity in the marketplace. In the digital age, brand recognition, content, and reputation are critical assets, and without proper legal protection, they can be undermined or exploited. The purpose of this article is to explore key intellectual property (IP) strategies companies should deploy to protect their brand, content, and  creative assets from infringement, dilution, and misuse. There are several protection mechanisms to protect a company’s brand which will be discussed …
Networking

SNART4-PITFALLS TO AVOID WHEN FORMALIZING BUSINESS NETWORKS AND PARTNERSHIPS – BUILDING STRONG FOUNDATIONS
Partnerships and business networks can open doors to new markets, clients, and opportunities but only if built on the right foundations. While collaborations can be powerful, many fail to deliver their intended value because the foundations were not laid carefully or because critical risks were overlooked. While partnerships hold great promise on paper, the small missteps at the start such as unclear goals or poor communication can quickly turn opportunity into conflict. There are five pitfalls to avoid in business networks …
Networking

SNART3-CORPORATE EVENTS
Corporate events are no longer just formal gatherings, they've become powerful tools for growth, connection, and brand identity. From product launches to team-building retreats, these events now play a strategic role in shaping culture, strengthening relationships, and driving revenue. Advancements in technology, such as virtual reality and AI-driven personalization, are transforming how events are experienced, making them more immersive and impactful. At the same time, companies are embracing sustainability, inclusivity, and experimental engagement to reflect the values of both employees and …
Networking

SNART1-BENEFITS OF NETWORKING
In today's competitive business world, growth depends on more than just offering a great product or service. Long-term success often relies on the strength of the relationships built and connections maintained. Networking is essential to business growth. Many professionals think of networking as formal gatherings or the pressure of selling yourself, but the reality is far more meaningful. True networking is about building long-term relationships and establishing a solid reputation within your industry. For B2B (Business to Business) companies, strong networks open …