Tag: uae

Business

SNART23 – HOW DIGITAL TRANSFORMATION IS RESHAPING BUSINESS OPERATIONS IN THE MIDDLE EAST
In the recent years, the Middle East has accelerated its adoption of digital technologies, driven by ambitious national visions, investments in infrastructure, and shifting customer expectations. For businesses, digital transformation is no longer optional, it’s central to competitiveness, efficiency, and resilience. This article explores how digital transformation is changing business operations across the Middle East, identifies key trends and opportunities. Key Drivers of Digital Transformation in the Middle East Several forces are converging to push businesses in the Middle East toward deeper …
two person talking at each otherBusiness

SNART18 – THINGS WESTERNERS SHOULD ADAPT WHEN WORKING IN MIDDLE EAST – AVOIDING THE CULTURAL GAP
Working in the Middle East can be a rewarding experience: growing economies, dynamic business environments, high-level projects, and often significant cross-cultural teams. However, success doesn’t just come from technical skill or business savvy, cultural adaptation is crucial. Westerners often assume certain norms that don’t translate neatly, and that leads to miscommunication, frustration, or even souring relationships. This article explores key elements of Middle Eastern work culture, common pitfalls for Westerners, and practical tips to adapt. Throughout this piece, are examples …