Business SNART23 – HOW DIGITAL TRANSFORMATION IS RESHAPING BUSINESS OPERATIONS IN THE MIDDLE EAST
In the recent years, the Middle East has accelerated its adoption of digital technologies, driven by ambitious national visions, investments in infrastructure, and shifting customer expectations. For businesses, digital transformation is no longer optional, it’s central to competitiveness, efficiency, and resilience. This article explores how digital transformation is changing business operations across the Middle East, identifies key trends and opportunities.
Key Drivers of Digital Transformation in the Middle East
Several forces are converging to push businesses in the Middle East toward deeper …
