Tag: intellectual property

Intellectual Property

SNART12 – INTELLECTUAL PROPERTY: SAFEGUARDING BRAND & CONTENT

A company’s brand is more than a logo or name, its identity in the marketplace. In the digital age, brand recognition, content, and reputation are critical assets, and without proper legal protection, they can be undermined or exploited. The purpose of this article is to explore key intellectual property (IP) strategies companies should deploy to protect their brand, content, and  creative assets from infringement, dilution, and misuse. There are several protection mechanisms to protect a company’s brand which will be discussed …