Tag: business

Business

SNART13 – TIPS TO FOLLOW UP – CONVERT LEADS TO DEALS
Following up can make or break a deal. It’s not just about sending a message, it’s about staying connected, building trust, and moving conversations forward. A thoughtful follow-up shows reliability and keeps the momentum alive, making it easier for prospects to progress toward a deal. In this article, we’ll break down why follow-up matters so much and share practical tips for staying organized, building stronger relationships, and ultimately closing more deals. The Role of Follow-Up in Winning Deals Follow-up is the bridge …
Intellectual Property

SNART12 – INTELLECTUAL PROPERTY: SAFEGUARDING BRAND & CONTENT
A company’s brand is more than a logo or name, its identity in the marketplace. In the digital age, brand recognition, content, and reputation are critical assets, and without proper legal protection, they can be undermined or exploited. The purpose of this article is to explore key intellectual property (IP) strategies companies should deploy to protect their brand, content, and  creative assets from infringement, dilution, and misuse. There are several protection mechanisms to protect a company’s brand which will be discussed …
Legal

SNART11 – THE LEGAL IMPLICATIONS OF ARTIFICIAL INTELLIGENCE: CHALLENGES, RISKS, AND MITIGATIONS
Artificial Intelligence (AI) is reshaping how organizations operate, make decisions, and interact with customers. But as adoption accelerates, so too does the legal complexity. From intellectual  property to liability, from data protection to regulatory compliance, AI introduces new legal risks  that companies must proactively manage. The purpose of this article is to explore the key legal implications of AI and outlines a strategic approach for minimizing legal exposure. There are several legal implications from Artificial Intelligence that will be discussed as follows: 1. …
Legal

SNART10 – EMPLOYER LEGAL RIGHTS: WHAT EVERY BUSINESS SHOULD KNOW
In any employment relationship, there is a balance of rights and duties between employees and employers. Knowing what each side is legally entitled to and legally obligated to do not only helps avoid disputes, but also fosters trust, morale, and compliance. Before entering into or managing contracts of employment, business leaders and HR professionals should understand the fundamental legal rights and the obligations of employers. The purpose of this article is to outline those rights and obligations. To ensure that the …
Entrepreneurship

SNART9 – WAYS TO AVOID CONFLICTS OF POWER BETWEEN STARTUP CO-FOUNDERS
Nowadays, Co-founder relationships are not smooth are and subject to tensions, many conflicts can be prevented or at least managed more healthily, if the right foundations are in place. The purpose of this article is to outline the key strategies to avoid conflicts of power between startup co-founders. There are key strategies to prevent conflicts of power from occurring between startup co-founders that will be discussed as follows: 1. Clarify roles, responsibilities, and decision authority One of the most frequent sources of conflict …
Communication

SNART7 – CONFIDENT SALARY NEGOTIATION: THE EFFECTIVE STRATEGIES
Negotiating your salary can feel daunting, but it’s one of the most valuable career skills. Whether starting a new job or asking for a raise, your approach can shape both your earnings and growth. Salary negotiation isn’t just about numbers, it’s about knowing your value, communicating it well, and building a foundation for fair advancement. With the right strategies and awareness of common mistakes, you can handle these conversations with confidence and avoid leaving opportunities behind. Effective Salary Negotiation Strategies Effective negotiation …
Communication

SNART5-RECOGNIZE YOUR VALUE – BUILDING CONFIDENCE FOR SALARY NEGOTIATION
For many professionals, the idea of negotiating salary can be intimidating. It often feels like walking a fine line between advocating for yourself and worrying about how your request will be perceived. Many avoid the conversation entirely, accepting the first offer on the table or delaying the discussion for the right time. Yet in reality, salary negotiation isn’t just about money, it’s about recognizing your value and ensuring your career growth is rewarded fairly. Salary negotiation is more than a discussion …
Networking

SNART4-PITFALLS TO AVOID WHEN FORMALIZING BUSINESS NETWORKS AND PARTNERSHIPS – BUILDING STRONG FOUNDATIONS
Partnerships and business networks can open doors to new markets, clients, and opportunities but only if built on the right foundations. While collaborations can be powerful, many fail to deliver their intended value because the foundations were not laid carefully or because critical risks were overlooked. While partnerships hold great promise on paper, the small missteps at the start such as unclear goals or poor communication can quickly turn opportunity into conflict. There are five pitfalls to avoid in business networks …
Networking

SNART3-CORPORATE EVENTS
Corporate events are no longer just formal gatherings, they've become powerful tools for growth, connection, and brand identity. From product launches to team-building retreats, these events now play a strategic role in shaping culture, strengthening relationships, and driving revenue. Advancements in technology, such as virtual reality and AI-driven personalization, are transforming how events are experienced, making them more immersive and impactful. At the same time, companies are embracing sustainability, inclusivity, and experimental engagement to reflect the values of both employees and …
Remote HiringRecruitment

SNART2-REMOTE HIRING
In the aftermath of the COVID-19 pandemic, the way businesses operate has undergone a significant transformation. Remote work, once considered a temporary or experimental approach, has now become a standard part of professional life. As organizations adapt to this new reality, the approach to hiring has also evolved. Companies are no longer restricted by physical distance and are increasingly seeking talent that can contribute effectively from anywhere in the world. Remote hiring has emerged as both an opportunity and a necessity, …
Networking

SNART1-BENEFITS OF NETWORKING
In today's competitive business world, growth depends on more than just offering a great product or service. Long-term success often relies on the strength of the relationships built and connections maintained. Networking is essential to business growth. Many professionals think of networking as formal gatherings or the pressure of selling yourself, but the reality is far more meaningful. True networking is about building long-term relationships and establishing a solid reputation within your industry. For B2B (Business to Business) companies, strong networks open …