Location: APAC / Remote (Travel frequency: approx 20%)
Reporting To: Co-Founders / Managing Directors
Start Date: ASAP
Salary Package: SGD 5,500 – 7,500 / Month + Bonus (depending on potential & experience)
Benefits: Medical insurance (single person basis)
Other Benefits:
•Great career opportunity
•Privilege to evolve in a fast-growing and dynamic startup in an International environment
About Our Client
Our client is a fast-growing fintech startup based in Singapore, specializing in an online platform for buying and selling gold and silver. With additional branches in Hong Kong and Dubai, the company caters to investors and collectors seeking secure, transparent, and convenient precious metals trading.
The company differentiates itself through real-time pricing, insured storage solutions, and seamless digital transactions, targeting both retail and institutional clients. Our client has quickly expanded across Asia and the Middle East, capitalizing on growing demand for alternative investments.
Backed by a tech-driven approach, it integrates blockchain verification for asset authenticity and offers flexible liquidation options. Its user-friendly platform appeals to millennial investors and high-net-worth individuals looking for inflation-hedged assets.
With a strong presence in Singapore, Hong Kong, and Dubai, our client leverages tax-efficient jurisdictions and strategic partnerships with vaulting providers. The startup is positioned as a modern alternative to traditional bullion dealers, combining fintech innovation with commodity trading expertise.
Its rapid growth reflects increasing interest in digital gold platforms, especially in volatile economic climates. The company plans further expansion into Europe and Southeast Asia, reinforcing its mission to make precious metals investing accessible, secure, and efficient.
Role Overview
We seek a strategic and dynamic Marketing & Communications Manager with 5-8 years of experience in luxury goods, investment firms, private banking, or high-value commodities. You will lead our brand narrative, digital marketing, and client engagement strategies, ensuring our client is positioned as the premier platform for precious metals in Asia and the Middle East.
Key Responsibilities
- Brand Strategy & Positioning: Develop and execute a luxury/premium branding approach that resonates with HNWIs, investors, and collectors.
- Digital Marketing & Growth: Oversee performance marketing (SEO, SEM, paid social), content strategy to drive customer acquisition and retention.
- Content & Thought Leadership: Craft compelling narratives—blogs, whitepapers, videos—highlighting gold/silver as smart investments and luxury assets.
- Partnerships & PR: Build relationships with financial institutions, luxury brands, and commodity experts for collaborations and media exposure.
- Market Expansion: Adapt campaigns for Singapore, Hong Kong, and Dubai, considering cultural nuances and regulatory landscapes.
- Events & Experiential Marketing: Organize exclusive client events (virtual/in-person) to enhance engagement and loyalty.
Ideal Candidate Profile - Minimum 5+ years in marketing/comms, ideally within luxury goods, private banking, investment firms, or commodities (gold/silver a plus).
- Proven success in digital marketing, branding, and client acquisition in high-value sectors.
- Strong understanding of financial markets, alternative investments, or luxury consumer behavior.
-Entrepreneurial mindset
-Experience with a MarCom agency would be a plus - Tech-savvy and decent literacy in the use of AI Tools, such as Heygen, ChatGPT, and Notion, would be a plus.
- Exceptional storytelling skills—able to blend investment appeal with luxury branding.
- Fluency in English; any additional foreign language (ex: French, Mandarin, Arabic or else would be a distinctive advantage).
Why Join them? - Play a pivotal role in shaping a disruptive fintech/luxury hybrid brand.
- Work across dynamic markets (Singapore, HK, Dubai) with high-growth potential.
- Competitive salary, performance bonuses, and employee gold investment perks.
- Hybrid flexibility with a collaborative, ambitious team.
